Re-branding · 2026

Nairobi City Stars - Re-branding

Nairobi City Stars is one of Kenya’s most historic football clubs, carrying the passion and pride of Nairobi County onto the pitch every matchday. The club sought a comprehensive re-brand that would honour its storied legacy while projecting a modern, competitive image worthy of top-flight Kenyan football.

The Brief

The re-branding needed to respect the deep emotional connection fans have with the club while introducing a contemporary aesthetic capable of competing with the polished branding of international football. The new identity had to work flawlessly across kits, stadium signage, digital platforms, and supporter merchandise.

Our approach

The new crest was engineered for absolute versatility.
We tested it embroidered on jerseys, printed on scarves, rendered as a mobile app icon, and displayed on large-format stadium banners.
The supporting graphic language introduced dynamic patterns inspired by the energy of matchday crowds and the urban rhythm of Nairobi itself.