Our works.
Nairobi City Stars – Re-branding
Re-branding
Project Scope
Nairobi City Stars is one of Kenya’s most historic football clubs, carrying the passion and pride of Nairobi County onto the pitch every matchday. The club sought a comprehensive re-brand that would honour its storied legacy while projecting a modern, competitive image worthy of top-flight Kenyan football.
The Brief
The re-branding needed to respect the deep emotional connection fans have with the club while introducing a contemporary aesthetic capable of competing with the polished branding of international football. The new identity had to work flawlessly across kits, stadium signage, digital platforms, and supporter merchandise.
A football club’s crest is more than a logo — it carries the hopes and memories of every supporter who has ever raised their voice in the stands.
We immersed ourselves in the club’s rich history, engaging with long-time supporters and studying the evolution of the crest over decades. The design process balanced deep respect for heritage elements — the star motif, the county colours — with a bold modernization that would translate powerfully across digital and physical media.
Key Deliverables
- Club crest redesign
- Complete home and away kit designs
- Stadium signage and banners
- Merchandise and supporter gear design
Our Approach
The new crest was engineered for absolute versatility. We tested it embroidered on jerseys, printed on scarves, rendered as a mobile app icon, and displayed on large-format stadium banners. The supporting graphic language introduced dynamic patterns inspired by the energy of matchday crowds and the urban rhythm of Nairobi itself.
The Result
The re-brand was unveiled at a dedicated launch event and received enthusiastic reception from supporters and football media alike. Merchandise sales saw an immediate uplift, and the new identity gave Nairobi City Stars a visual presence that truly matches the ambition of the club’s sporting aspirations.
