Dove Computers - Re-branding

Dove Computers has been a trusted name in computer retail and IT services across Nairobi for years. However, the original logo no longer reflected the company’s evolution into a full-service technology partner. Creativ Razor was tasked with redefining the brand mark to capture this evolved positioning — modern, knowledgeable, and dependable.

00The Brief

Dove Computers needed a logo that would feel at home in both digital and physical retail environments. The redesign had to maintain brand recognition among loyal customers while projecting a more refined and contemporary image capable of attracting new business segments and corporate clients.

Our approach

1. 01

   Extensive testing in actual retail environments guided our decisions on colour, proportion, and placement.

2. 02

   The final logo was optimized for the challenging constraints of storefront signage, business cards, and the tiny favicon requirements of modern digital presence.

The work

Key deliverables

• 01 Logo redesign and brand mark
• 02 Brand colour and typography update
• 03 Storefront signage design
• 04 Digital brand assets package