Re-branding · 2026

Logical Crest - Re-branding and App

Logical Crest is a technology company specializing in enterprise software solutions for businesses across East Africa. As the company pivoted from desktop-first to mobile-first platforms, their existing brand identity felt increasingly out of step with their innovation. Creativ Razor was engaged to execute a full re-brand including a fundamental colour shift and a new mobile platform interface.

The Brief

The client needed their brand brought decisively into the mobile era — a refreshed colour palette optimized for screens, a modernized logo, and a complete user interface for their flagship mobile application. The rebrand had to signal forward momentum while maintaining the trust equity built with existing enterprise clients.

Our approach

The mobile interface design followed a user-centric methodology, with wireframe testing at every stage of development.
We created a comprehensive design system of reusable components — buttons, cards, navigation patterns — ensuring visual consistency across the entire application while supporting efficient development.