Our works.
Logical Crest – Re-branding and App
Re-branding
Project Scope
Logical Crest is a technology company specializing in enterprise software solutions for businesses across East Africa. As the company pivoted from desktop-first to mobile-first platforms, their existing brand identity felt increasingly out of step with their innovation. Creativ Razor was engaged to execute a full re-brand including a fundamental colour shift and a new mobile platform interface.
The Brief
The client needed their brand brought decisively into the mobile era — a refreshed colour palette optimized for screens, a modernized logo, and a complete user interface for their flagship mobile application. The rebrand had to signal forward momentum while maintaining the trust equity built with existing enterprise clients.
A rebrand in the tech space is a declaration of evolution — telling clients you are growing as fast as the technology you build.
We approached the colour change strategically, developing a chromatic bridge between the old and new palettes to prevent brand shock among existing users. The new colours were optimized for screen legibility, accessibility compliance, and the specific interaction patterns of the mobile platform.
Key Deliverables
- Refreshed logo and brand identity
- New colour system with accessibility compliance
- Mobile application UI design
- Component-based design system
Our Approach
The mobile interface design followed a user-centric methodology, with wireframe testing at every stage of development. We created a comprehensive design system of reusable components — buttons, cards, navigation patterns — ensuring visual consistency across the entire application while supporting efficient development.
The Result
The re-brand successfully repositioned Logical Crest as a mobile-first technology company. User testing showed measurable improvement in task completion rates on the new interface, and the refreshed visual identity helped the company secure major enterprise contracts within the first quarter of launch.
