Notes from the desk.

JULY 2026

GEO: Why Being Cited by AI Now Matters More Than Ranking

Generative engine optimisation is not SEO renamed.

Read it

APRIL 2026

From Logo to Legacy: What Makes a Brand Last

Most businesses think about branding as a project.

Read it

APRIL 2026

The Role of Design in Building Customer Trust

Design is not decoration.

Read it

APRIL 2026

5 Common Branding Mistakes Kenyan Businesses Make

After more than fifteen years building brands in the Kenyan market, we have seen the same mistakes made repeatedly.

Read it

APRIL 2026

Content Marketing for East African Startups

Most East African startups are sitting on genuinely compelling stories.

Read it

APRIL 2026

How to Run a Successful Rebranding Campaign

Rebranding is one of the most consequential decisions a company can make.

Read it

MARCH 2026

The Power of Packaging Design in Consumer Choice

On a supermarket shelf in Nairobi, your product has roughly three seconds to earn a stranger's attention.

Read it

MARCH 2026

Digital Marketing on a Budget: Strategies That Work in Kenya

You do not need a million-shilling media budget to build a meaningful digital presence in Kenya.

Read it

MARCH 2026

Why Your Business Needs a Professional Brand Identity

A professionally designed brand identity is not an expense.

Read it

MARCH 2026

Building a Brand That Resonates in East Africa

Slapping a logo on a product and calling it a brand is the most common and costly mistake…

Read it