HAVA Medical - Ambulance Livery

HAVA Medical and Diagnostics Centre needed livery for an ambulance. An ambulance has one job in traffic, which is to be recognised instantly for what it is, and the brand has to come second to that without disappearing.

The Brief

Dress an emergency vehicle so it reads as an ambulance first and as HAVA second, using the existing brand marks.

A white base does the emergency work. The brand arrives as a single red sweep along the flank, rising towards the rear so it reads as movement, with the type reversed out of it rather than sitting alongside.

Key Deliverables

• A red flank sweep with three trailing slashes, rising from the front door towards the rear quarter.
• AMBULANCE reversed out of the red band in white, at the largest size the panel allows.
• The HAVA lockup twice: on the bonnet for head-on recognition, and lower on the sliding door for kerbside.
• A white base with the roof lightbar left clear of any graphic.

Note on these images

Presented as a livery concept on a vehicle mockup, so no plate is fitted.