Hena Parilla - Brand Development

Hena Parilla is a barbecue and home-food establishment that celebrates the timeless art of fire-cooked cuisine. The founder’s vision was clear: create a brand that captures the warmth, authenticity, and full sensory experience of cooking over an open flame. Creativ Razor crafted an identity rooted in the primal appeal of fire and flavour.

00The Brief

The client needed a logo design that would work across menus, storefront signage, food packaging, and social media. The mark had to evoke the warmth of a home kitchen combined with the excitement of open-flame cooking, appealing to food enthusiasts seeking an authentic, memorable dining experience.

Our approach

1. 01

   Colour choices were guided by the palette of the grill itself — deep charcoal, warm amber, and the golden hue of perfectly seared meat.

2. 02

   These colours translate powerfully across dark-background menus and bright social media posts alike, creating instant recognition in any context.

The work

Key deliverables

• 01 Logo design and brand mark
• 02 Colour palette and typography
• 03 Menu design template
• 04 Social media brand kit