Brand Development · 2026
Rogue Records - Brand Development
Rogue Records is an independent music label with a mission to champion bold, unconventional artists who push creative boundaries. The brand required a logo that would match the raw energy and uncompromising attitude of the artists it represents — unapologetically creative and fiercely independent in every detail.
The Brief
The label needed a versatile logo that would look equally at home on vinyl sleeves, streaming platform thumbnails, festival stages, and artist merchandise. The design had to project creative independence and musical credibility without ever limiting the label to any single genre or visual aesthetic.
Our approach
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The logo was stress-tested across the most extreme music industry applications — from the tiny constraints of a Spotify artist profile to the massive scale of a festival backdrop.
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We developed a flexible usage system allowing the logo to adapt its expression from clean corporate contexts to raw, distressed street-level marketing treatments.
The work
Key deliverables
- Custom logotype design
- Vinyl and digital cover templates
- Merchandise design guidelines
- Flexible logo usage system
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