Brand Development · 2026

Tija 360 - Brand Development

Tija 360 is an emerging customer service platform designed to transform how businesses engage with their audiences across East Africa. The brand needed a visual identity that communicates reliability, innovation, and a forward-thinking approach to customer relations. Creativ Razor was brought in to craft a modern typeface logo that would set the tone for the entire platform experience.

The Brief

The client needed a clean, contemporary typeface logo that could work seamlessly across digital and print touchpoints. The mark had to feel approachable yet professional, reflecting a platform built to bridge the gap between businesses and their customers with precision and warmth.

Our approach

The final direction embraced clean geometric forms with subtle humanist touches, ensuring the wordmark felt both modern and approachable.
Custom letter-spacing and weight adjustments gave the logo a distinctive rhythm that sets Tija 360 apart in a crowded market.