On craft
The work has to look made. Finished, distinctive, considered. Beautiful is a baseline. We don't celebrate it, we just refuse to ship without it.
The Studio
A small team. A specific standard.
Creativ Razor was built around a frustration. Most agencies hand clients beautiful work and call it done. Campaigns measured in impressions, retainers paid for outputs no one acts on. We thought brands deserved a sharper deal: creative with the craft of a studio, decisions backed by evidence, and a team that stays until the work has done its job.
What We Believe
Three positions we don't trade away.
On evidence
Gut instinct is welcome. It just doesn't get to vote alone. We test channels before we scale them, brief creative against real audiences, and tell clients which idea won, with the working.
On staying
A campaign launched is a campaign half-done. We build the conversion craft underneath. Qualification, booking, follow-up. The attention isn't worth anything until something happens with it.
The Team
Real people, not stock.
Samuel Njaaga
Creative Direction · Photography
Nelson Mwangi
Film · Production
Marvin Mwangi
Strategy · Accounts
How We Work
From brief to result.
01
Diagnose
We listen to the brief, audit the situation, and agree the KPIs.
02
Create
Human-led creative direction. Multiple concepts, one chosen with reasoning.
03
Launch
Deploy across the agreed channels. Set up measurement at the same moment.
04
Qualify
Convert the attention into qualified leads. Hand sales something they can close.
05
Optimise
Weekly reporting. Kill what doesn't work. Double what does. Repeat.