Packaging Design · 2026
Oromo Coffee Roasters - Packaging
Oromo Coffee Roasters is a specialty coffee brand celebrating the rich heritage of Ethiopian coffee culture and the art of craft roasting. The brand needed packaging that would stand out on crowded shelves while telling the authentic story of each bean’s journey from East African highlands to the cup.
The Brief
The client needed packaging for their new product line that would clearly communicate premium quality, provenance, and craft roasting credentials. The design had to compete confidently in the specialty coffee market while remaining deeply authentic to the brand’s East African roots and heritage.
Our approach
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Material selection was integral to the design process.
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We specified matte-finish substrates with spot-gloss accents that invite touch, and structured the information hierarchy to guide the consumer naturally from brand story to roast profile to brewing recommendations.
The work
Key deliverables
- Product packaging design
- Label artwork and production files
- Brand storytelling and copy direction
- Packaging structural specifications
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