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Identity · 2026

Kenya Rapid - Identity

Kenya Rapid is a logistics and transport company operating across the East African corridor, connecting businesses with reliable delivery infrastructure. In a sector where speed and reliability define success, the brand needed a visual identity that conveyed precision, efficiency, and modern operational capability.

The Brief

Kenya Rapid needed a brand identity that could work as hard as their fleet — across vehicle livery, waybills, digital tracking platforms, and corporate communications. The design had to project professionalism while clearly differentiating the brand in a crowded logistics marketplace.

Our approach

  1. The identity system was stress-tested across the most demanding real-world applications — from the curvature of vehicle wraps to the constraints of thermal waybill printing.

  2. Every element was designed to maintain its impact whether seen at highway speed or examined closely on a handheld tracking device.

The work

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Key deliverables

  • Brand identity and guidelines
  • Vehicle livery design system
  • Corporate stationery suite
  • Digital platform visual assets

Back to all work

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