Four Offers · One Studio
Brief us. Then watch.
We work in four shapes. Short diagnostic engagements, ongoing campaigns, full-funnel pipeline builds, and the search work that decides whether any of it gets found. You don't need to know which one fits when you reach out; we'll work that out together.
Signal · 3 to 4 weeks · Fixed fee
Find out where your brand should be.
A short diagnostic engagement. We audit your existing marketing, run a structured test of two or three channels with a small budget, and deliver a clear recommendation backed by evidence. You leave with a 90-day plan and the data to defend it. We leave with a relationship, and a brief, if it's the right fit.
Campaign · Ongoing · Retainer + performance
End to end. Made properly.
Full campaign delivery. Strategy, creative direction, production, media buying, and weekly performance optimisation. We make the work, we run the work, and we report against the things that matter, not the things that flatter. Reporting is weekly. The KPIs are agreed before launch. If they aren't being hit, we say so first.
Pipeline · Setup + monthly
The full stack. Attention to signed contract.
Campaign plus the conversion infrastructure that turns leads into business. Chatbots that qualify on WhatsApp and the web, automated meeting booking, structured quoting, and CRM integration so nothing falls between the cracks.
Your sales team talks only to prospects who are warm, qualified, and already informed.
Search · Ongoing · Retainer
Be found. Then be cited.
Two jobs that look like one. SEO earns the ranking: technical health, site structure, and pages built around what people actually type. GEO, generative engine optimisation, earns the citation, which is a different thing entirely. It is the work of being the source an AI answer quotes when someone asks Perplexity or ChatGPT instead of scrolling a page of links.
The difference matters commercially. An AI answer can satisfy a question without sending you a single visitor, so being the page it draws from is worth more than being the fourth link underneath it. Ranking and citation are earned differently too: rankings reward the page, citations reward the paragraph, which is why the fix is usually structural rather than a matter of writing more.
We start by checking whether the AI crawlers are allowed in at all. If GPTBot, PerplexityBot or ClaudeBot is blocked in your robots.txt, visibility on that platform is zero no matter what else is done, and it is the most common thing we find. After that we report citations next to rankings every month, including the queries you lost and who took them.
How It Starts
Questions, answered.
How do we start?
Send a brief, or just an email. We read every note ourselves and reply within two working days, usually with a question or two before we propose anything.
What does it cost?
It depends on the shape of the work. A Signal diagnostic is a fixed fee. Campaign and Pipeline work run on a retainer plus performance. We agree the numbers before anything starts.
How long until we see results?
Signal delivers a 90-day plan in three to four weeks. Campaigns report weekly from launch. We do not promise overnight. We promise measured.
Do you work outside Kenya?
Yes. We work out of Nairobi with clients across the continent and beyond. Most of the work happens remotely, with on-the-ground production where it counts.
Do we have to know which tier we need?
No. Tell us the problem and we will tell you which shape fits, even if the honest answer is that you do not need us yet.
What is GEO?
GEO is generative engine optimisation: the work of getting your content cited inside AI-generated answers on Perplexity, ChatGPT and Google AI Overviews, rather than ranked in a list of links. SEO competes for a position on the page. GEO competes to be the source the answer is built from.
Is GEO just SEO with a new name?
No, though they overlap and we run them together. Domain authority, clean markup and page speed help both. What differs is the unit of work: a ranking rewards the page, a citation rewards the paragraph, so GEO usually means restructuring content so individual sections answer a question on their own, plus schema markup and making sure the AI crawlers are not blocked.
How do you measure AI citations?
Honestly, partly by hand. There is no standard API across the AI platforms yet, so we test an agreed set of queries on each one every month and record whether you were cited, in what position, and which competitor took it if you were not. Google Search Console covers AI Overviews impressions. Anyone selling you a fully automated number across every platform is rounding up.