Our works.
Go Places Kenya – Publication and Branding
Publication Design
Project Scope
Go Places Kenya is a travel and tourism brand showcasing the extraordinary diversity and adventure that Kenya offers to visitors and locals alike. From the sweeping savannahs to the sun-drenched coast, the brand needed an identity and flagship publication that would capture the irresistible spirit of Kenyan exploration.
The Brief
The client required both a complete brand identity and a flagship travel publication — a guide that would function as both a powerful marketing tool and a practical companion for travellers. The branding needed to evoke wanderlust while the publication balanced stunning photography with well-organized, genuinely useful content.
Travel design should do what the best journeys do — surprise you, move you, and leave you planning your next adventure before this one ends.
The branding drew inspiration from the textures and colours of Kenya’s diverse landscapes — from the warm earth tones of the Maasai Mara to the deep blues of the Indian Ocean coast. We created a visual identity that naturally adapts its palette to context, reflecting the extraordinary variety of experiences the brand represents.
Key Deliverables
- Brand identity and visual system
- Flagship travel publication design
- Custom maps and infographics
- Vehicle livery and signage design
Our Approach
The publication design employed a magazine-style editorial approach, with each section designed as a distinct chapter of the Kenyan travel story. Large-format photography, custom cartography, and careful typographic hierarchy create a reading experience that genuinely inspires action while providing real practical value to every traveller.
The Result
The publication became Go Places Kenya’s most effective marketing asset, with tourism partners requesting co-branded versions for their own distribution channels. The brand identity has established an unmistakable presence across Kenya’s tourism landscape, from airport lounges and hotel lobbies to travel expos and digital campaigns.
