5 key brand elements for effective branding

Brand elements are a combination of devices that represent the face of the organisation. They help in identifying and differentiating the organisation’s products from other comparable products.

When used consistently they form the visual identity of the organization. Additionally they are critical to effective branding, since the main goal of branding is to become distinguishable.

The 5 Key Brand Elements are as follows:

• Logo
• Colour
• Slogan/Tagline
• Fonts
• Graphics

These elements give the consumers something to associate your brand with. Which is crucial in getting to the ‘top of mind’ in the market.

It is important to invest in unique and memorable brand elements. This is because first impressions are everything and visuals greatly improve recall.

1. Logo

This is a visual symbol used to identify and differentiate an individual, a company, or a product. It forms the basis for a consistent visual identity. This is owing to the fact that the logo creation process necessitates settling on colours and fonts.

Logos make it easy for consumers to instantly recognize a brand’s products.

2. Colour

The colour combinations a brand chooses are very important. This is because colours are a powerful communication tool. Colours carry various meanings that can be used to complement a brands messaging. Additionally colours have the ability to evoke certain emotions within the recipients.

3. Slogan/ Tagline

This is a short catchy phrase that businesses use to communicate the key benefit of their products or services. When used consistently, the phrase sticks in the consumer’s mind.

4. Fonts

Fonts just like colours are powerful tools of communication. Therefore ,they should be chosen wisely. The fonts your company chooses communicate a particular message to consumers.

Fonts affect the feel and look of a block of text. Furthermore they can have a great effect on dissemination of information.

5. Graphics with brand elements

Using branded graphics improves brand awareness and recognition.

Every brand should take the time to design graphics that contain their elements. This includes the logo, brand colours, fonts, and other symbols or abstracts associated with the brand.

With technological advancements, it is easier than ever to be your own designer. You don’t need expensive equipment. With a stand-alone tablet, you can handle all brand designs.

Finally, ensure you design a brand book .It helps to offer guidance on the application of the brand elements. This is important because it allows for consistency in all your projects and campaigns.

At Creativ Razor, we help our clients’ package visual communication. Contact us today.

We design solutions for individuals, small and medium companies to large organisations.